I’m Senka, a search engine specialist.
I help brands and businesses understand how people search, structure their content, and grow through thoughtful SEO.
About me
I’m Senka, an SEO specialist focused on clarity, structure, and real search behaviour. I help businesses understand what actually matters and build strategies that work in real life.
SEO Consultant
Before I entered SEO, I worked in leadership and operations within the public sector — managing teams, optimizing processes, and designing better workflows. Those years taught me how to analyze systems, improve efficiency, and communicate clearly across departments. That same foundation is what later shaped my analytical, data-driven approach to SEO.
I started working in SEO when I moved to Malta, the hub of iGaming and affiliation. That’s where I worked with on-page optimisation, content structure, and multilingual SEO across several European markets. Excelling in on page SEO copywriting and content creation.
The competitive nature of the industry gave me a strong foundation in search intent, site structure, and the technical details that actually influence visibility.
When I later moved to Barcelona, continuing working with affiliate sites in highly competitive markets such as igaming and insurances. I continued strengthening my experience even further understanding of how search behaviour shifts between countries, and why SEO strategy always needs to match both the user and the market.
Today, I work as a SEO consultant and strategist, helping and advising businesses on how to improve visibility, understand their real opportunities in search, and build strategies that support long-term growth. I focus on audits, long-term strategy, and ongoing advisory for brands that want clarity, structure, and a realistic path forward.
Work with me
Book a strategy session
A short, focused call where I review your current situation and tell you exactly what needs to be fixed, improved, or changed. Perfect if you need clarity fast.
Get an SEO audit or review
A full analysis of your website with clear, actionable recommendations. You can implement everything yourself or with your team. No ongoing commitment needed.
Hire me as your SEO consultant
For businesses that want structured, long-term work. I rewrite or restructure your content, fix your SEO foundations, and build a clear strategy based on how your customers search.