I work with businesses that want a clear strategy, stronger content, and a website that actually reflects what they offer. My approach is simple: understand the business first, then build the SEO around it — not the other way around.
My work sits at the intersection of SEO, content, and strategy. Whether I’m helping a brand structure their website, rewrite their content, plan their Substack, or understand why their traffic dropped, the goal is always the same: make things clearer, more logical, and easier for both users and search engines.
How I got here
I grew up in Sweden and studied at the University of Gothenburg, where I completed both my bachelor’s and master’s degrees in political science. My focus areas were organisation, leadership, management, and economics – subjects that shaped how I think about systems, workflows, and decision-making.
After university, I worked in leadership roles in the public sector, spending years improving processes, solving inefficiencies, and giving structure to teams and daily operations. That experience built the foundation for how I work today: organised, realistic, and focused on what is important.
Later, I moved into the private sector and began working with SEO. I started in Malta (the centre of iGaming and competitive affiliate industry) and continued in Barcelona. Working across different markets in the industry taught me how people search, why intent matters, and how clarity in structure and content shapes visibility. After a few years working with SEO in the iGaming industry i decided to do something else and offer my SEO knowledge to other industries.
Today, I use all of that experience in my consulting work. I have done SEO audits, one off strategy sessions, written SEO copy, created SEO content, set up substacks and newsletters with seo and visibility in mind.
How I work
Every business has its own challenges like; unclear messaging, weak structure, technical gaps, content that doesn’t reflect the brand, or simply a website that needs someone to look at it with fresh eyes.
My work is flexible and adapted to what you need:
- A strategy session for clarity
- A full SEO audit
- A rewrite of your website copy
- Help with setting up or managing Substack or newsletters
- Guidance for your content team
- Social media messaging aligned with search
- Ongoing advisory so you always have a strategist to rely on
I integrate easily with founders, designers, marketers, and developers. Some clients need constant collaboration. Others need a clear list of next steps they can execute themselves.
Either way, the focus stays the same: clarity, intent, and long-term visibility.
My values
Clarity
Everything I do is built on clear explanations, clear structure, and clear intent.
Structure
Good SEO needs order and logic. I create strategies that are easy to follow and make sense.
Transparency
I’m honest about what matters and what doesn’t. No inflated tasks. No confusing jargon.
Understanding
Real SEO starts with understanding people, how they search, what they need, and what they expect.
Collaboration
I work well with other specialists. Whether it’s your developers, designers, or content team, I fit into your workflow.
What you can expect
If we work together, you’ll get someone who:
- Tells you the truth about your website
- Explains things clearly
- Spots gaps quickly
- Gives you practical steps
- Understands both search behaviour and people
- Keeps everything structured and realistic
My goal is always the same:
Help you build a website and a presence that people understand.
Ready to start?
You can book a strategy session, request an audit, or simply reach out if you’re not sure what you need yet.
Sometimes the only thing missing is someone to take a proper look.